General Mills 4Q profit rises (By CHRIS WILLIAMS, Associated Press Writer)
MINNEAPOLIS - General Mills Inc., which makes Wheaties and Cheerios, Yoplait yogurt and Progresso soup, said Thursday its fourth-quarter profit edged up on a 7 percent jump in sales
But the company ramped up advertising spending and saw costs rise for supplies ranging from corn to oats and dairy products.
Chief financial officer Jim Lawrence told analysts Thursday the company would offset the rising costs with a combination of productivity gains and price increases.
The company has begun shipping cereals in smaller boxes. Consumers will pay lower prices per box but will be getting less cereal and paying more per ounce — the net effect being a price increase of a few percent.
For the quarter ended May 27, the company earned $224 million, or 62 cents per share, up from $222 million, or 61 cents per share, in the same period a year ago. The results included restructuring costs.
Sales rose 7 percent to $3.06 billion from $2.86 billion.
Analysts, on average, expected earnings of 63 cents per share on sales of $2.99 billion.
The company forecast a profit range for fiscal 2008 of $3.39 to $3.43 per share, which represents growth of 7 percent to 8 percent over 2007 results. The company does not provide quarterly profit estimates.
Shares fell 77 cents, or 1.3 percent, to $58.68 in afternoon trading.
For the full year, the company earned $1.14 billion, or $3.18 per share, up from $1.09 billion, or $2.90 per share, a year earlier.
Revenue for the year rose 6 percent to $12.44 billion from $11.71 billion.
Net sales in the company's snacks division jumped 10 percent on the year, led by granola and Fiber One bars, while Big G cereals showed a 2 percent sales increase. Yoplait yogurt sales grew 6 percent, led by Yoplait light varieties, Go-gurt and Yoplait Kids yogurt with DHA Omega 3, a chemical the company says fosters brain development.
"For 2007, our ingredient and energy and labor costs rose at a combined rate of nearly 4 percent, which we offset primarily through product activity and strong plant operating performance," Chief Executive Officer Stephen Sanger told analysts on a conference call.
The company also increased spending on consumer marketing 8 percent during the year, he said.
The 2008 earnings target includes higher marketing spending and a predicted 5 percent increase in input costs over 2007, which includes a $260 million rise in the price of grains, natural oils and dairy.
"We are expecting a significant increase in our input costs for the coming year," Sanger said in a brief interview. "At some point in these cycles they do flatten out or sometimes go down. Energy costs for example in the coming year, we think will be a little lower than this last year."
Ken Powell, chief operating officer, said General Mills has been losing out at the checkout aisle to competitors who sell cereal in smaller boxes at lower prices per box.
"Those higher unit prices can blur consumer's perception of relative value," Powell said. "Most consumers compare the price per box, not the price per ounce. On a per-package basis, the competitors smaller box has the lower price."
He said the company expects to save $20 million a year by switching nearly all of its brands to the smaller boxes. The move will reduce the overall number of package sizes the company sells.search engine optimization
Also for 2008, Lawrence said the company would continue its share repurchase plan next year. The goal for 2008 is to reduce outstanding shares by 2 percent, or 353 million shares, from the total at the end of 2007.








